Sanibel Health Club © 2016
Please join us Sunday, March 5th at 1:00pm at our yoga studio B for an Awesome performance of singing, acting and dancing. Come out to support ...local young artists!! Mark your calendars now and please feel free to contact me for tickets or if you would like to donate!! It's all about giving back and supporting these talented young adults with their love for performing arts!
Excited to announce that Voicebox A Cappella from UCF will be performing and will be our special guests at our UNITE Fundraiser. We gladly help support them with all ticket sales from the event will go to them. Also, one graduating senior from the unite performance will receive the 50/50 raffle drawing proceedings for scholarship money to their college for 2017. The line up of entertainment and performance is going to be fantastic!!!!! Tickets are on sale now! If you can't make the performance you can still donate. Call today
484 459 397
I'll bet you don't spend money like you did when you were a teenager. Back then, your idea of a good investment might well have been spending your entire week's pay on a pair of designer jeans for the hot date you had coming up on Saturday night. (Actually, maybe not such a bad investment, looking back!) But as you got older, your idea of a good investment of a week's pay should have (hopefully) changed.
In a similar way, your fitness program should reflect the changing realities of your present biological age. Here is what I mean: As a teenager (or twenty-something) your fitness program may have consisted of whatever training was required for the sport you were involved in at high school or college. And, being young, you really did not need much more than that. The training was most likely quite intense, long in duration and short on concern for your body. Which was fine because you were young, strong and had the armor-plated recuperative powers of youth.
After that, with the onset, for many, of career and family obligations, if you worked out at all it was probably by running or gym work. And later, maybe a Jane Fonda or Richard Simmons video or two (wearing the now-embarrassing outfits that era was famous for). But, for the most part, your workouts remained an extension of your youthful training practices which paid little heed to the less bullet-proof nature of your new pressed-for-time circumstances. Yet, you were still young enough that your body was able to shrug off any ill effects.
In your thirties and forties, if you continued your exercise habits you had probably begun to experience the joint and muscle damage that occurs when youthful training programs are deployed to an aging platform (your body). And if you were one of those who did not exercise, the accumulating insults of disuse and aging likely caused a plethora of their own “issues” ranging from weight gain (“middle age spread”) to muscle loss to a kind of general stiffness and lack of energy arising from inactivity.
So where does that leave you? Well, you either need to begin a good program or you need to change your existing one to reflect a more long-term strategy—one that will keep you in shape throughout your (later) years without extracting an unacceptable toll of its own on your physical resources.
So, how do we choose from among the many fitness options available to us, competing rabidly for our exercise time (and dollar)? Being able to make those choices wisely will depend on how well we understand what it is that our aging bodies really need. That is what will help us to put together a proper, age-appropriate exercise program. And that will be the topic of the next post.
By: Tony DiCosta, CPT
Manufacturers Selling "Sizzle not Steak"
As someone who has used sports supplements since the early sixties to optimize my fitness training, I can confidently say that today’s performance and growth-enhancing products (the legal ones) are the best ever offered. Once a cottage industry, the sports supplement business has grown to over 2.7 billion dollars in yearly sales. That is “big business” by anyone’s standards. And along with big business comes big marketing. Having these great new supps, therefore, comes with an increased need for caution on the part of the buyer—you and me.
“Big marketing” is, by its very nature, sales-driven. It will use any tool at its disposal, including decades of buying-habits psychology, appeals to everything from vanity to fear and even the promotion of stereotypes that you and I (and the fitness industry) can do without.
To add insult to injury, many supplement ads seem to display zero respect for the intelligence of their bodybuilder targets. Here is an example of why I believe that: In one of my favorite fitness magazines I recently saw six full pages of advertising (peddling only three products). One of the ads touted the praises of the superhuman muscleman who walks into the gym (without so much as a smile) goes right to the 150 pound dumbbells, and, without a warm-up, cranks out set after set without pause while working down the rack. (In real life you would see that guy the next day in the orthopedic surgeon’s office getting his ruptured biceps tendon repaired.)
Next ad promised their product would make you the top-dog alpha male of your gym (and, apparently, anywhere else you decide to set foot). I mean, that’s what you workout, right? Your goal is to lord it over the myriad inferior examples of humanity that clutter up your gym floor and workplace.
But those Neanderthal examples are not what really surprised me. Are you ready for this? In six full pages of copywriting hyperbole, not once was an ingredient listed for any of the products! And these ads were from some of the biggest manufacturers in the business.
As someone with an advertising background I can tell you that those professional copywriters know something that you probably don’t. And that is this: We will buy stuff based on the perceived emotional benefit (to us) of the product before we will buy based on the actual product itself. Thus the old copywriter’s maxim: “Sell the sizzle not the steak.”
Now this sterling example of capitalism may be fine when it comes to floor wax, as we probably have no idea what ingredients make for a shiny floor, anyway. On the other hand, we do not (hopefully) put floor wax into our bodies like we do with supplements.
Don’t get me wrong, I am not saying that these muscle marketers are unscrupulous, or that they are trying to sell products that don’t work. I presently use products from the two companies whose examples I cited above and they are high quality supps that work great (though I have yet to curl 150 pound dumbbells).
So why worry if there is no product information in the ad that prompts your purchase? There are many reasons. For example: If you “stack” products (as many of us do) you need to know if you have swallowed enough caffeine to jump-start a dead racehorse or if you have exceeded the Beta Alanine dosage that will take you beyond a comfortable tingle to a “my-skin-is-on-fire” condition. Also, if current science shows L-Citrulline is a more effective NOS promoter than Arginine, don’t you want to know if it is in your pre-workout drink?
In addition, if we are not shaggy-haired Cro-Magnon cave (I mean gym) dwellers do we really need to support advertizing that promotes that image?
My point is this: Make sure you know for yourself what is in your supps and why it is there. Because many manufacturers would much rather sell you than tell you.
by Tony DiCosta, Certified Personal Trainer, Fitness Author
The Sanibel Health Club is excited to host a "Happy Healthy Party" on October 26th, 2013.
We are introducing Isagenix, a new line of nutritional products that will be available for sale at the Club. Isagenix representatives will be available for a small presentation on the products, followed by an open forum Q&A, as well as one-on-one discussions. Join us for a night of education and inspiration to learn about the remarkable Isagenix products that are endorsed by doctors, health professionals, gyms, spas and fitness trainers all across the country. These nutritional products and systems are helping people take control of their health and weight loss every single day!
Whether you are looking for the best way to lose pounds and inches, the safest way to improve energy and performance, or the most comprehensive way to combat the aging process and improve overall health, Isagenix has long-term health solutions for you.
We will also be covering all details for our upcoming contest and how we can help you BEAT THE HOLIDAY BULGE! Isagenix can help you --- Come find out for yourself how you can take control of your health today. Don't waste another day not feeling and looking your best!
Also come meet Joanna Baugh, massage therapist, who will be offering complimentary chair massages.
Finally, we are pleased to announce the Green Cup Cafe, an all organic raw juice, smoothie, coffee, and tea bar, right inside the health club! Meet Karolina Vaickute, the cafe's operator, sample a green smoothie, and find out about the benefits of raw, living foods!
Location: Sanibel Health Club, 975 Rabbit Road, on the corner of Rabbit and Sanibel-Captiva Road.
Date: October 26th, 2013
Time: 4:00 PM to 6:00 PM
Please call 239.395.2639 for more information or to RSVP. Sign-ups are also available at our reception desk.
We look forward to seeing you there!
Tony DiCosta, C.P.T.
Welcome to the SHC Blog! This is where we bring you information about upcoming events and classes, and news about our facility. We are in the process of growing and expanding our services, and we thank you for supporting us and providing any comments or suggestions!